The AJL March Lowdown
Updated: Apr 20, 2021
A little bit like the weather, March came in like a lamb and left like a lion. Whilst still deep amid lockdown 3.0 we weren’t expecting to hear from many clients, but we were delighted and very pleasantly surprised to see green shoots from our lifestyle partners preparing for reopening from 12th April and even some positive activity from our travel partners. As always it was fantastic to catch up with faces - old and new …………….
Here’s a quick summary of March from us at AJL HQ:
Trade Awareness Campaign with SAii Lagoon Maldives
Using a mix of commercial advertising with Travel Weekly and traditional PR we have undertaken a Trade Awareness Campaign for the wonderful SAii Lagoon Maldives set in the brand-new Crossroads Maldives lifestyle hub. Running for a month this campaign includes a competition, solus eshots and an email takeover as well as coverage on and offline in Travel Weekly magazine.
What makes this particularly unique is that we were able to mix in commercial and PR seamlessly through our extensive experience with travel marketing to create a high value campaign at a competitive rate.
As the world opens and we start to travel again, it is vital that hotels and resorts target the trade with awareness campaigns and standout, and this is a great example of using best resource.
Brand New Lifestyle Project with Coalport Skin Clinic
We started working with Jane Eastham, owner of Coalport Skin Clinic in March. This is a digital remit, designing and posting social media alongside evaluating current online advertising and giving Coalport Skin Clinic the absolute best ROI.
We've since rebuilt their Google Ads platform and are seeing some great results from geo targeting and creative key words. On social we have seen an increase in organic engagement of over 80% on both key platforms in just 6 weeks. It's a great account to work with - very engaged and collaborative - and we're looking forward to what the future brings for them and helping them achieve their digital goals.
New Website for PetCo Chester
PetCo Chester are one of the longest running dog walking and pet care services in Chester. Kevin, the owner, has never felt the need for a site, as he has always relied heavily on repeat business but like many things this has changed in lockdown.
His brief was a simple and attractive website to showcase his main offerings and expertise. Built on WordPress so that Kevin can update regularly and add content through his blog, we also integrated his active Instagram feed to keep images fresh and updated. This is a prime example of a simple but highly effective website, ideally for a small business needing more standout. We already miss looking at the doggy images but looking forward to checking in with him regularly for progress reports. Take a look at PetCo Chester.
New Risk Management Online Training Platform
With online learning experts Travilearn and Health and Safety leaders Sanderson Phillips, we project managed the build and distribution of a brand-new online learning platform for the travel industry in March.
Aimed at operational, product and sales teams this is a must do course for everyone in the industry to learn the basics of Health & Safety and contribute to protecting their business from any risk. Never has the subject of Health & Safety been so front of mind as post pandemic. After providing content, editing, and signing off this great initiative, we put together a marketing plan to distribute this to travel industry partners, this included a great press release taken up by Travel Weekly.
If you’re interested in putting yourself or any staff through this course, please get in touch.
Onto April ………….
We’re chatting to clients more and more about their need to refresh their brand and offering and voice post-pandemic. Regardless of service or product this seems to be a common theme for April. We’ve been delighted to undertake new website design and refresh projects. Additionally, social media and bolt on PR contracts for those wanting to really get their story and voice out loudly as the world opens again.
We’re also looking at some digital transformations projects as our partners react to changed consumer buyer behaviour – this includes rebuilding Google AdWords platforms and working on online booking systems.
If any of this is on your mind, please do get in touch for an informal chat. We’d love to hear from you. Get in touch.