Founded from our own experience as senior tour operating professionals, Atkin Jones provides businesses within the travel, leisure and lifestyle sectors with the very best in flexible outsourcing services.

With over 100 years of business and marketing experience in the travel industry, we are a tight team of bold, hardworking individuals who will fill any gap, big or small, with expertise and immediate action.

Digging in with inspiration, ideas and productivity, we will improve your business performance and quickly provide a tangible return. Whether you need additional day-to-day resources, or have a one-off project you'd like completing, our flexible approach will provide the support you need.

We are dedicated to ensuring our results are first class and always take the time and care to truly understand you and your business.

Sitting alongside our sister brand, Sanderson Phillips, an authority in travel safety and risk management for more than 20 years, we are proud to work with some of the best known and most respected tour operators, travel suppliers and industry associations around the world.





We are proud to be problem solvers. We like the people we work with, our team and our clients, and genuinely enjoy helping one another succeed with bold and innovative solutions.


Getting things done is what we do best. Our clients trust us to deliver and we take that seriously. Our team overcome obstacles, find solutions and deliver exceptional results, every time.


Getting our hands dirty is what we do best. We’re not here to just advise on what needs to be done, we are here to do it for you and give our clients the very best return on their investment with us.


We are smart people and smart people know you can always do better and learn from experiences. We are bold, fearless and accountable. Always striving to learn and do better for ourselves and our you.


Doing the right thing is what we do best. We’re honest, transparent and committed to doing what’s best for our clients and our company. We openly collaborate in pursuit of the best results.


As a team we laugh. We are grateful, positive and hospitable and want everyone involved to feel good.

Team Meeting


David Atkin

A dedicated travel professional who has held several senior roles, including Director of Sports at ITC Luxury Travel Group and Director of Travel at The Aspiration Group. David is confident, diligent and a creative strategist. Resilient and target-driven with a thorough approach to every project, he is successful in building strong and long-lasting relationships at all levels whilst adapting to and driving change.


In his role as Managing Director of Sanderson Phillips, our sister brand, he is extremely focused on travel safety auditing and risk management and with his team now provides tailored risk assessment and safety advisory services to over 60 organisations in the travel industry. His recent accomplishments include establishing a COVID-19 Accreditation in conjunction with partner organisations & medical experts and the design, development and launch of an online auditing system. Additionally, he is a Fellow of the International Institute of Risk & Safety Management. 


Away from work, as well as spending time with his family, sport is David’s passion. He plays cricket regularly and golf (occasionally and badly) and is a keen football fan. Additionally, he is a qualified junior football and cricket coach and a member of the MCC (Marylebone Cricket Club). On weekends, you will find David playing or coaching his local junior teams on various sports grounds across Cheshire.


Favourite Quote? "You don't need eyes to see, you need vision" Maxi Jazz

Cat or Dog? Cat

Perfect dinner companion (living or dead)? If Mrs Atkin was unavailable, Socrates (the philosopher, not the footballer).   

What would your superpower be? Stop-People-Driving-in-the-Middle-Lane Man

Favourite time of day? Mealtimes


Sarah has nearly 30 years experience in travel PR with clients ranging from luxury boutique hotels to specialist tour operators and from international hotel groups to villa specialists. She has been running her own specialist travel PR agency for the past 10 years and previously held in-house roles as Head of PR at Elegant Resorts and Kuoni Travel.

With exceptional media contacts across the board, from editors, travel editors and writers to trade titles and bloggers, she has particularly strong experience in the luxury sector. Her combination of in house and agency experience has enabled her to develop an in-depth knowledge of the travel industry, with a commercial edge, along with an expertise of delivering successful campaigns for a wide range of clients.   She also has experience in crisis management. 


Sarah is based in Brighton. When she’s not working, she’s most often to be found walking on the South Downs with her family and cocker spaniel, swimming in the sea or cooking fine meals, ideally to be enjoyed with friends.  


Favourite Quote? “Live life as though nobody is watching, and express yourself as though everyone is listening.” Nelson Mandela

Beer or Wine? Gin

Perfect dinner companion (living or dead)? My 10 year old son. He makes me laugh every day.

What would your superpower be? Flight.

Best time of day? Early in the morning. I love the feeling of possibility for the day ahead.


Innovative and influential, Alison has extensive experience in working at the intersection of marketing, new business development, operations, and product development. She has held several senior roles in the travel industry, including Commercial Director at Elegant Resorts and Marketing Director at Simpson Travel. 


Alison started her career on the ground as a holiday rep in 1993 and remains strongly customer focused. She has proved herself to be a talented strategist, identifying emerging trends and developing new partnerships through an extensive network.  Her communication and leadership abilities have enabled her to forge long-term relationships with colleagues, suppliers and customers. She has a hands-on approach at all levels, coupled with extensive experience and drive.


Outside work hours she enjoys keeping fit and is an ‘enthusiastic but not always competent’ (her words) runner with several marathons and half marathons in her collection. Adventures are her passion, having successfully summited Kilimanjaro and Everest Base Camp as well as well as several European and UK challenges, including completing the Yorkshire Three Peaks five times (which is probably four times too many).

Best Film Ever? Shawshank Redemption

Beer or Wine? Wine (New Zealand Sauvignon)

Cat or Dog? Dog – one of my best relationships was 14 years with a cocker spaniel.

What would your superpower be? Making perfect poached eggs every time.

Favourite time of day? Early morning. I am at my best at 6 – 8 am, sadly no one else really appreciates this.


With more than 12 years of experience in PR and marketing, Abi loves nothing more than solving problems and delivering creative solutions for her clients. Working on a range of both large and small brands throughout her career, Abi has developed outstanding campaigns for well-known names across the travel industry including IHG, TUI, and Butlins. Her other past clients have included Tesco, Sainsbury’s, Diageo and Amazon. 


Having always working in fast-paced, dynamic roles, Abi relishes any challenge or environment that puts her skills to the test, from project to issues management, to corporate and brand communications - and all with a healthy obsession for attention-to-detail sprinkled on top.  


Abi lives in Hertfordshire and, being a social butterfly, spends most of her free time with family and friends. Each January her New Year’s resolution is to lead a slightly quieter life. Something she still hopes to achieve. Maybe.   


Favourite Quote? “The way I see it, if you want the rainbow, you gotta put up with the rain.” Dolly Parton 

Beer or wine? Both please! 

Perfect dinner companion (living or dead)? Another opportunity to meet with Brian Blessed (I just about survived the first with my hearing intact!)  

What would your superpower be? Being able to be in two places at once 

Favourite time of day? Hammer time 



With over 15 years' experience in Tour Operating, Beth began her career with a successful university placement at Thomas Cook, where she took up her first permanent role. She then went on to hold respected positions within British Airways and Emirates.


Talented and visionary as well as a ‘go to’ person for all solutions, Beth has extensive experience in commercial and product functions, which include pricing, marketing, website development and IT. She was part of an award-winning team at Emirates who won ‘Best Luxury Tour Operator to The Middle East’ for three years running. 


In 2018 she established Beth Alcorn Outsourcing and provides commercial, marketing, operations and administrative support for businesses. Her clients utilise her experience and organisational skills to help run their businesses more effectively. Beth brings focus and drive to all her projects and successfully builds excellent relationships at all levels.

These days Beth has swapped the travel industry lifestyle for hitching up the family caravan and adventuring off to beautiful places around the UK. Her biggest passions are cooking and understanding how we can improve our health through nutrition and self-awareness, as well as keeping fit playing football.

​Favourite Quote? "Why fit in when you were born to stand out?" Dr Seuss

Best Film Ever? Pretty Woman

Beer or Wine? Champagne

Perfect dinner companion (living or dead)? The Queen (after she has had a glass of champagne and is feeling chatty).

What would your superpower be? Never-have-a-hangover Girl


Justine started her career in kids' TV as a Marketing Assistant at Disney before moving into the world of magazine publishing. Working initially on the iconic music brands NME & Uncut, she then moved into the world of celebrity working for Now magazine at its circulation peak. 


Justine’s experience stretches across print, digital, PR, social and events including the annual NME Awards. 


Taking a career gap to raise a family and relocate to Devon, Justine can now be found enjoying a simpler life living near the sea. Morning commutes now feature a paddleboard instead of a train and in her spare time she enjoys baking, travelling and spending time with her family.    


Favourite Quote? “Life doesn’t get better by chance, it gets better by change” 
Beer or Wine? A nice full bodied glass of red please 
Perfect dinner companion James Cordon 
What would your superpower be? Stopping my children from arguing. Constantly. Please. 
Best time of day? First thing; a whole new day lies ahead. Anything is possible.