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About Us: Text

Founded from our own experience as senior tour operating professionals, Atkin Jones provides businesses in the travel, leisure and lifestyle sectors with the very best in flexible outsourcing services through Sanderson Phillips, tranquilico and Atkin Jones Outsourcing.

Travel safety and sustainability consultants Sanderson Phillips have been proud to work with some of the best known and most respected tour operators, travel suppliers and industry associations around the world for more than 25 years. They help travel companies implement robust safety management policies and undertake supplier auditing on their behalf in order to meet legal and moral obligations.

tranquilico has been working in the travel industry, sport and educational sectors since 2008, helping companies large and small to implement robust risk and crisis management plans. By installing travel safety management systems and conducting crisis management training, we help ensure that due diligence is in place for when incidents occur.


With over 100 years of business and marketing experience in the travel industry, Atkin Jones Outsourcing are a tight team of bold, hardworking individuals who will fill any gap, big or small, with expertise and immediate action.

Digging in with inspiration, ideas and productivity, we will improve your business performance and quickly provide a tangible return. Whether you need additional day-to-day resources, or have a one-off project you'd like completing, our flexible approach will provide the support you need.

We are dedicated to ensuring our results are first class and always take the time and care to truly understand you and your business.

About Us: About Us
Team Meeting
Meet The Team


Team Members 1

With more than 12 years of experience in PR and marketing, Abi loves nothing more than solving problems and delivering creative solutions for her clients. Working on a range of both large and small brands throughout her career, Abi has developed outstanding campaigns for well-known names across the travel industry including IHG, TUI, and Butlins. Her other past clients have included Tesco, Sainsbury’s, Diageo and Amazon. 


Having always working in fast-paced, dynamic roles, Abi relishes any challenge or environment that puts her skills to the test, from project to issues management, to corporate and brand communications - and all with a healthy obsession for attention-to-detail sprinkled on top.



Aimée co-founded Atkin Jones Limited with David in 2016, having joined Sanderson Phillips as a consultant in 2011. Prior to that, she held senior account management and marketing roles with companies including Capita, Corning Optical Fibre and Z-Card. Aimée also gained valuable experience of luxury tour operations whilst working for ITC Luxury Travel Group.

Aimée holds Level 3 Risk Assessment, Level 2 Health & Safety in the Workplace and Level 2 VRQ in Gas Safety Awareness qualifications. She also speaks fluent French, conversational Spanish and has a Professional Diploma from the Chartered Institute of Marketing.



Alice graduated from Cardiff University in 2009 with a BSc in Physiotherapy, working for both the NHS and for private clients in the UK and also in Australia. She went on to become a matwork and reformer instructor through the Australian Physiotherapy and Pilates Institute (APPI). 

Alice joined Sanderson Phillips in 2014 and she now shares her work time between physiotherapy patients, instructing pilates and administration for Sanderson Phillips. 



Innovative and influential, Alison has extensive experience in working at the intersection of marketing, new business development, operations, and product development. She has held several senior roles in the travel industry, including Commercial Director at Elegant Resorts and Marketing Director at Simpson Travel. 


Alison started her career on the ground as a holiday rep in 1993 and remains strongly customer focused. She has proved herself to be a talented strategist, identifying emerging trends and developing new partnerships through an extensive network.  Her communication and leadership abilities have enabled her to forge long-term relationships with colleagues, suppliers and customers. She has a hands-on approach at all levels, coupled with extensive experience and drive.


Dr Amit Sharma has over 20 years of experience working in organisations related to travel and tourism, including industry, research, consulting, and academia. He was the general manager of contracting at Cox & Kings for 11 years before moving on to Abercrombie & Kent India as vice president of contracting and product development for nearly 5 years. He also worked as a sustainable tourism consultant for the United Nations Development Program's flagship programme, Green Recovery Pathway: Transitioning to a Green and Resilient COVID-19 Recovery and was a member of the United Nations World Tourism Organization's expert roster in Spain for two years.

He is applying his knowledge to sustainable destination management and the development of economic models for sustainable luxury brands. He serves on the advisory boards/committees of several non-governmental organisations (NGOs) and intergovernmental organisations (IGOs)/universities for research innovation, sustainability, and curriculum development.



With over 15 years' experience in Tour Operating, Beth began her career with a successful university placement at Thomas Cook, where she took up her first permanent role. She then went on to hold respected positions within British Airways and Emirates.


Talented and visionary as well as a ‘go to’ person for all solutions, Beth has extensive experience in commercial and product functions, which include pricing, marketing, website development and IT. She was part of an award-winning team at Emirates who won ‘Best Luxury Tour Operator to The Middle East’ for three years running. 


In 2018 she established Beth Alcorn Outsourcing and provides commercial, marketing, operations and administrative support for businesses. Her clients utilise her experience and organisational skills to help run their businesses more effectively. Beth brings focus and drive to all her projects and successfully builds excellent relationships at all levels.



Colin has more than 30 years' experience in the travel industry, working within  the international operations departments for three of the largest tour operators in the UK: Thomas Cook Group as Director of Quality, Health & Safety, MyTravel as Head of Health & Safety and Thomson Holidays/TUI plc as Head of Customer Operations. 


Prior to setting up tranquilico in 2008, Colin worked as a consultant to implement health & safety systems and crisis management procedures for a variety of international operators, notably: Ambassadors, Powder Byrne, African Safari Club, i-to-i and 

tranquilico was subsequently formed to deliver these and other risk management services to travel companies including supply chain auditing. Colin had forged strong relationships with many leading industry organisation and has spoken at various international conferences on both health & safety and crisis management for organisations such as the World Tourism Organisation, African Travel and Tourism Association, Latin America Tourism Association, Association of Independent Tour Operators and the Federation of Tour Operators.



David founded Atkin Jones Limited with Aimée in 2016. A dedicated travel professional for over 25 years, he previously held several senior roles including Director of Sports at ITC Luxury Travel Group, Director of Travel at The Aspiration Group and Head of Product at Elegant Resorts.


David is a confident, diligent and creative strategist. Resilient and target-driven with a thorough approach to every project, he is successful in building strong and long-lasting relationships at all levels whilst adapting to and driving change. He has overseen the acquisition of both Sanderson Phillips and tranquilico.

In his role as Managing Director of Sanderson Phillips and tranquilico, our sister brands, he focusses on travel safety auditing, risk and crisis management and leads a team providing tailored risk assessment and safety advisory services to over 125 organisations in the travel industry. His recent accomplishments include establishing a COVID-19 Accreditation in conjunction with partner organisations & medical experts and the design, development and launch of an online auditing system. David is a Fellow of the International Institute of Risk & Safety Management. 


Graham’s illustrious career in the travel industry has spanned 50 years. His first positions were with London-based operators Global Tours and Ski Plan before heading up the Pacific region for Jetset Tours from their offices in Melbourne. On his return to the UK, Graham become Long Haul Product Manager at Thomas Cook Holidays, before launching Silk Cut Travel as Director & General Manager. He then spent eight years as General Manager of Product at Chester-based luxury tour operator Elegant Resorts.

 Having identified an opportunity to provide health and safety consultancy services to the travel industry, Graham founded Sanderson Phillips in 1997. He successfully led and developed the business to become a well-known and respected name within the leisure travel industry, growing steadily and carving a niche working for luxury tailor-made tour operators.


Graham chose to take a back seat in April 2019, moving into a part-time consultancy role. He holds qualifications in Advanced Health & Safety and Risk Assessment and has visited 100 countries and counting.


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John has more than 30 years' experience in the travel industry, starting as a tour leader in Turkey and Latin America, taking the reins at Explore as Managing Director and more recently as a Non-Executive Director at Hotelplan UK Ltd.
Risk and crisis management has always been a passion, along with sustainable tourism. John was responsible for the implementation of a Safety Management System at Explore, spanning 130 countries and worked with the German development agency GIZ to create a risk management structure for developing countries.
Whilst on the AITO council, John took on the Risk Management portfolio and, over the years, has coordinated crisis response for multiple events both in the UK and for significant incidents on the ground. These have ranged from the aftermath of the ash cloud, Inghams' response to the Covid outbreak in the Alps, to numerous localised incidents.


John shares his experiences at Surrey University, where he delivers lectures on risk and crisis management, adding the practical and real to the academic.  



Justine started her career in kids' TV as a Marketing Assistant at Disney before moving into the world of magazine publishing. Working initially on the iconic music brands NME & Uncut, she then moved into the world of celebrity working for Now magazine at its circulation peak. 


Justine’s experience stretches across print, digital, PR, social and events including the annual NME Awards. 


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Leon began his career in the financial industry, working for the likes of Royal Bank of Scotland and AVIVA before moving into the travel world.


Initially working for TUI in various countries including Greece, Egypt, Turkey and latterly France with Crystal Ski, he then moved back to the UK, taking on roles with Low-Cost Holidays, Egencia, Expedia, and Randstad. Leon joined Atkin Jones from Jet2.


Alongside his day job, Leon volunteers at FC United of Manchester, assisting with Social Media and Marketing. His interests outside work include sports, fitness and travelling.



Lisa brings over 25 years' experience working in the luxury sector of the travel industry. She is passionate about helping to create and grow meaningful and lasting partnerships for her clients and their supply chains whilst focussing on results.

Lisa began her travel career at leading hotel group Kerzner International (including the One&Only brand), supporting visionary hotels operating at the top of a highly competitive marketplace. She took reservations, planned sales trips and attended trade shows before working her way up to heading the planning and implementation of the UK sales and marketing strategy with trade partners.


To enable more flexibility in her work life, Lisa set up LD Sales & Marketing in 2005, building on her existing network within the industry and expanding to work with new parts of the world.


She is a proven strategist and always interested on her clients’ long term as well as short term goals. She likes to collaborate closely to create opportunities with a pro-active hands on approach at all times.



Max has worked in the travel industry for over 25 years and has been proud to represent some of the world’s most respected brands, including British Airways, ILH (Relais & Châteaux), Kuoni and American Express.


He has experience in operations, customer experience and travel risk advisory. 


Max has visited 79 countries from Argentina to Zambia and his travel experience has given him extensive knowledge of cultural traditions and sensitivities across the globe. Max is an advocate for safety and sustainability across all areas of the travel industry.



Mick is a NEBOSH and IOSH Health and Safety qualified consultant and has spent over 20 years working in the travel industry, having  held Health & Safety management roles at Thomson Holidays (TUI plc), Mytravel and Thomas Cook.


Mick brings extensive experience in overseas health & safety auditing in Accommodation, Transport, Hygiene and high-risk Excursions and Activities as well as producing and delivering safety training courses. Mick has a specialism in Gas Safety and led the industry in creating gas safety policies and projects following the Corfu carbon monoxide incident in 2006.

Prior to working in travel Mick worked as a served & Gas Safe registered engineer and was a member of IGEM (Institute of Gas Engineers & Managers) and has carried out numerous gas & carbon monoxide investigations in the UK and in holiday accommodation overseas. 



Sarah has nearly 30 years experience in travel PR with clients ranging from luxury boutique hotels to specialist tour operators and from international hotel groups to villa specialists. She has been running her own specialist travel PR agency for the past 10 years and previously held in-house roles as Head of PR at Elegant Resorts and Kuoni Travel.

With exceptional media contacts across the board, from editors, travel editors and writers to trade titles and bloggers, she has particularly strong experience in the luxury sector. Her combination of in house and agency experience has enabled her to develop an in-depth knowledge of the travel industry, with a commercial edge, along with an expertise of delivering successful campaigns for a wide range of clients.   She also has experience in crisis management. 




We tangibly improve your return on investment. Extensive experience with no hiring costs or long recruitment processes, all within budget.


Every project is bespoke. We see no merit in ‘one-size-fits-all’ and will build packages for your needs. We guarantee no hidden costs or unexplained fees.


We give you immediate results. Getting our hands dirty and getting things done is the foundation of Atkin Jones.


We work quickly and efficiently. No job is too big, small or complex. Work is usually completed remotely but can be within your office if required.


We bring more you more than productivity. Inspiration, ideas and a new pair of eyes are all an essential part of our service.


We are proud to work to our in-house Social Responsibility Charter, which supports a triple bottom line approach.



About Us: How We Work


We are proud to be problem solvers. We like the people we work with, our team and our clients, and genuinely enjoy helping one another succeed with bold and innovative solutions.


Getting things done is what we do best. Our clients trust us to deliver and we take that seriously. Our team overcome obstacles, find solutions and deliver exceptional results, every time.


Getting our hands dirty is what we do best. We’re not here to just advise on what needs to be done, we are here to do it for you and give our clients the very best return on their investment with us.


We are smart people and smart people know you can always do better and learn from experiences. We are bold, fearless and accountable. Always striving to learn and do better for ourselves and our you.


Doing the right thing is what we do best. We’re honest, transparent and committed to doing what’s best for our clients and our company. We openly collaborate in pursuit of the best results.


As a team we laugh. We are grateful, positive and hospitable and want everyone involved to feel good.



Free up your business to focus on its strengths, allowing your staff to concentrate on their main tasks and on the future strategy.


Choosing a specialist outsourcing partner concentrating on one field will help you achieve a more productive, efficient service, often of greater quality.


Cost-savings achieved by outsourcing to Atkin Jones can help you to focus on investment in other areas of your business.


With no expensive hiring costs, outsourcing can give you access to expert capabilities and facilities otherwise not accessible or affordable.


Outsourcing to us will help you leverage knowledge and skills to a give you a lead on your competitors.

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