Team Meeting


David Atkin

A dedicated travel professional who has held several senior roles, including Director of Sports at ITC Luxury Travel Group and Director of Travel at The Aspiration Group. David is confident, diligent and a creative strategist. Resilient and target-driven with a thorough approach to every project, he is successful in building strong and long-lasting relationships at all levels whilst adapting to and driving change.


In his role as Managing Director of Sanderson Phillips, our sister brand, he is extremely focused on travel safety auditing and risk management and with his team now provides tailored risk assessment and safety advisory services to over 60 organisations in the travel industry. His recent accomplishments include establishing a COVID-19 Accreditation in conjunction with partner organisations & medical experts and the design, development and launch of an online auditing system. Additionally, he is a Fellow of the International Institute of Risk & Safety Management. 


Away from work, as well as spending time with his family, sport is David’s passion. He plays cricket regularly and golf (occasionally and badly) and is a keen football fan. Additionally, he is a qualified junior football and cricket coach and a member of the MCC (Marylebone Cricket Club). On weekends, you will find David playing or coaching his local junior teams on various sports grounds across Cheshire.


Favourite Quote? "You don't need eyes to see, you need vision" Maxi Jazz

Cat or Dog? Cat

Perfect dinner companion (living or dead)? If Mrs Atkin was unavailable, Socrates (the philosopher, not the footballer).   

What would your superpower be? Stop-People-Driving-in-the-Middle-Lane Man

Favourite time of day? Mealtimes


Innovative and influential, Alison has extensive experience in working at the intersection of marketing, new business development, operations, and product development. She has held several senior roles in the travel industry, including Commercial Director at Elegant Resorts and Marketing Director at Simpson Travel. 


Alison started her career on the ground as a holiday rep in 1993 and remains strongly customer focused. She has proved herself to be a talented strategist, identifying emerging trends and developing new partnerships through an extensive network.  Her communication and leadership abilities have enabled her to forge long-term relationships with colleagues, suppliers and customers. She has a hands-on approach at all levels, coupled with extensive experience and drive.


Outside work hours she enjoys keeping fit and is an ‘enthusiastic but not always competent’ (her words) runner with several marathons and half marathons in her collection. Adventures are her passion, having successfully summited Kilimanjaro and Everest Base Camp as well as well as several European and UK challenges, including completing the Yorkshire Three Peaks five times (which is probably four times too many).

Best Film Ever? Shawshank Redemption

Beer or Wine? Wine (New Zealand Sauvignon)

Cat or Dog? Dog – one of my best relationships was 14 years with a cocker spaniel.

What would your superpower be? Making perfect poached eggs every time.

Favourite time of day? Early morning. I am at my best at 6 – 8 am, sadly no one else really appreciates this.


With over 15 years' experience in Tour Operating, Beth began her career with a successful university placement at Thomas Cook, where she took up her first permanent role. She then went on to hold respected positions within British Airways and Emirates.


Talented and visionary as well as a ‘go to’ person for all solutions, Beth has extensive experience in commercial and product functions, which include pricing, marketing, website development and IT. She was part of an award-winning team at Emirates who won ‘Best Luxury Tour Operator to The Middle East’ for three years running. 


In 2018 she established Beth Alcorn Outsourcing and provides commercial, marketing, operations and administrative support for businesses. Her clients utilise her experience and organisational skills to help run their businesses more effectively. Beth brings focus and drive to all her projects and successfully builds excellent relationships at all levels.

These days Beth has swapped the travel industry lifestyle for hitching up the family caravan and adventuring off to beautiful places around the UK. Her biggest passions are cooking and understanding how we can improve our health through nutrition and self-awareness, as well as keeping fit playing football.

​Favourite Quote? "Why fit in when you were born to stand out?" Dr Seuss

Best Film Ever? Pretty Woman

Beer or Wine? Champagne

Perfect dinner companion (living or dead)? The Queen (after she has had a glass of champagne and is feeling chatty).

What would your superpower be? Never-have-a-hangover Girl


Sarah has nearly 30 years experience in travel PR with clients ranging from luxury boutique hotels to specialist tour operators and from international hotel groups to villa specialists.    She has been running her own specialist travel PR agency for the past 10 years and previously held in-house roles as Head of PR at Elegant Resorts and Kuoni Travel.
With exceptional media contacts across the board, from editors, travel editors and writers to trade titles and bloggers, she has particularly strong experience in the luxury sector. Her combination of in house and agency experience has enabled her to develop an in-depth knowledge of the travel industry, with a commercial edge, along with an expertise of delivering successful campaigns for a wide range of clients.   She also has experience in crisis management.
Sarah is based in Brighton.  When she’s not working, she’s most often to be found walking on the South Downs with her family and cocker spaniel, swimming in the sea or cooking fine meals, ideally to be enjoyed with friends. 
Favourite Quote? “Live life as though nobody is watching, and express yourself as though everyone is listening.” Nelson Mandela
Beer or Wine? Gin
Perfect dinner companion (living or dead)? My 10 year old son. He makes me laugh every day.
What would your superpower be? Flight.
Best time of day? Early in the morning. I love the feeling of possibility for the day ahead.